Bucklesweet is the brainchild of media maven Amanda Sweet, who brings strategic public relations and marketing expertise to a diverse roster of artists, musicians and institutions.
We are committed to the arts, to diversity and to quality brands that have something valuable to offer. And we are dedicated to helping people learn about them. Our messages not only reach media gatekeepers, but ultimately real people.
Amanda Sweet has been a marketing and public relations specialist for 20 years, with developed expertise in a variety of industries including arts and entertainment, food, and luxury goods. Since 2008, Ms. Sweet has worked as founder and president of Bucklesweet. She has held senior management positions at prestigious record labels including Telarc and Heads Up, both subsidiaries of Concord Music Group, and Atlantic Records.
At Bucklesweet, Ms. Sweet has signed and represented a diverse client roster including: opera singers Kristine Opolais, Jennifer Rowley and Lucas Meachem; PUBLIQuartet, Turtle Island Quartet; legendary rock drummer and composer Stewart Copeland; organist Cameron Carpenter; and Third Coast Percussion. Ms. Sweet has also represented major performing arts institutions including The Blues Foundation; Washington Performing Arts; University Musical Society, American Pianists Association; Steinway & Sons; Levine Music; Strathmore; and festivals such as Bravo! Vail; Virginia Arts Festival; and Women’s Voices Theater Festival.
A thought-leader and sought-after expert, Ms. Sweet is a member of the Americana Music Association, the Blues Foundation, and is a voting member of the National Association of Recording Arts and Sciences (NARAS), home of the annual GRAMMY® Awards. She is engaged regularly to speak with students and young artists about the music business and how to develop a comprehensive promotions and media strategy. Most recently, Ms. Sweet has served as a speaker/mentor with the DeVos Institute of Arts Management, American University’s Kogod School of Business, the Manhattan School of Music, and Strathmore’s Artist-in-Residence. Ms. Sweet was named one of the Top 30 Professionals by Musical America in 2019.
Amy Killion has been a Public Relations specialist for 20 years with a demonstrated expertise in celebrity brand engagement for some of the United Kingdom’s largest not-for profit organizations. She nurtured her passion for storytelling and developed her PR skills in a diverse range of industries including: child protection, animal welfare, disability and healthcare.
In 2015 Amy relocated from London to Washington D.C. and landed the opportunity to harness her degree in Performing Arts, and pursue her passion for theatre, at the Shakespeare Theatre Company located in downtown D.C., where she served as Publicist for three years. She managed press outreach for main stage productions, special events, audience engagement projects, and major institutional activities including, the retirement of long standing Artistic Director, Michael Kahn and the announcement of the incoming Artistic Director, Simon Godwin.
Amy joined Bucklesweet in January 2019. Fostering her flair for arts PR, she is delighted to represent Strathmore in North Bethesda, Stewart Copeland and the University Musical Society.
Caroline Heaney is a native of the Washington, DC, area with over five years of experience working with arts and music organizations. A 2011 graduate of Colgate University with a double major in Music and English literature, Caroline honed her skills at small nonprofits like the Chenango Summer MusicFest (Hamilton, NY), Cantata Singers (Boston, MA) and Bach In Baltimore (Baltimore, MD) where she demonstrated a knack for disciplines as wide-ranging as marketing, fundraising and concert-day operations. An internship in the press office at the John F. Kennedy Center for the Performing Arts was the impetus for Caroline’s deepened focus on press and media relations. At the Kennedy Center, Caroline helped with projects such as the Nordic Cool 2013 festival, the 2013-14 season announcement, and the Kennedy Center American College Theater Festival, developing relationships with crucial media outlets in the Washington, DC, area and throughout the US. Caroline now handles tour press for Bucklesweet, working closely with artists to publicize performances across the country.
Maggie Boyd grew up just outside of Washington DC and has been heavily influenced by the area’s vibrant music scene. Her long running passion for the arts grew as she pursued a degree in Music Industry from the James Madison University School of Music, from which she graduated with honors in 2018.
While attending classes full time at James Madison University, Maggie held many various important positions at the box office of the University’s Forbes Center for the Performing Arts, starting as a Box Office Student Assistant handling day to day ticket sales, and quickly rising to Box Office Student Manager. While holding these positions, Maggie developed her skills in quick and effective problem solving and multitasking, while simultaneously gaining invaluable knowledge of what it takes to run a performing venue.
During her collegiate career Maggie also worked with HRW Music Group, a record label based in Atlanta that helps young, at-risk teens realize their dreams of becoming recording musicians, where she worked closely on developing marketing strategies, performing marketing research, and utilizing various social media platforms to maximize the company’s visibility. She later held the title of Management and Social Media Intern at the Shenandoah Valley Music Festival, where she gained experience in maintaining social networking sites, concert promotion, and advertising. Maggie now works as a PR Assistant for Bucklesweet.
Photos: Tracey Salazar
Location: Shakespeare Theatre Company